In Jonah Sachs' Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, the message is clear. Empowerment Marketing will rule the digital world, and at its heart lives authentic storytelling. But, for marketers, it's easy to get wrapped up in your own love for your brand and convey a message that misses it's target by miles. So, here's a summary of the five "sins" you should avoid.
