In today's hectic business environment, face-to-face prospective meetings are fast becoming a thing of the past. As more and more people become more knowledgeable about and comfortable with video technology, video conferencing and video content have transformed the sales landscape and have become a necessity for many communication strategies.
Let's take a quick look at 5 easy ways to use video to improve your sales strategy in 2020.
USE VIDEO ON YOUR WEBSITE
This one seems obvious, but you’d be surprised how many businesses still don’t do this. With video at the forefront of social, and social becoming the leader in strategy more businesses are turning to video as a platform to engage with visitors. Video enables businesses to better communicate their brand message and generate awareness through storytelling- The ability to convey value through emotional storytelling is one of the biggest proponents of any brand and video is leading the charge as the most effective medium to do so.
According to Wordstream, video drives a “157% increase in organic traffic” from Search Engine Results Pages (2018). This means if you don’t have video, the likelihood of appearing on the first page of results in a Google search, is low.
INCORPORATE VIDEO INTO YOUR EMAIL PITCHES
Email pitches are a dime a dozen. Finding a way to differentiate yourself from other capable competitors is an increasing challenge. Video offers a compelling opportunity to help set you apart from the inbox pack. Just one minute of professionally produced video content can increase your chances of securing new business.
According to PwC, the United States is one of the biggest video markets, with video production revenue set to increase from $16.4 billion to $23.7 Billion by 2023. Marketers need to find ways to utilize video in campaign touch points such as email, in order to stay relevant.
OFFER VIDEO ALTERNATIVES TO FACE TO FACE MEETINGS
Trying to get face time with a prospective client can be an exercise in futility. The practicality of face to face meetings for businesses who operate on an international scale is also questionable. When you offer video conferencing as an option your favorable responses will likely increase, making it easier for your prospective clients to engage with you and your ideas. And, while video conferencing does have some nuances when the number of attendees is increased, with the advancement of AI and new technologies designed to enhance the experience, it is set to become an even bigger contributor for connecting with customers in the future (Wharton, 2018).
ADD VIDEO TO YOUR PITCH DECK
Kickstarter has been doing this since the very beginning, and while you’re not looking to crowdfund, it provides a legitimate argument for the case to include video in your pitch deck. If a compelling pitch video can help raise millions of dollars in crowdfunding, logically it can win you new business. Regular pitches that highlight statistics and convey messaging through text and static visuals barely touches the surface of your business service or product quality. Video allows prospective clients to actually see the quality of your teams work and engage with your work in a more interactive way.
USE CUSTOM CONTENT
Just like other mediums of communication, canned content won’t do you any favors. Customization is key. Highlight the unique aspects of your business that can support their needs in a way that no other competitor in your space, can. Your level of insight and dedication will be self-evident.
With video production revenue on a steady annual increase of 15.5%, video is a necessity. From the top of the funnel to the close of the sale, look for creative opportunities to utilize video content to effectively reach your leads and WOW your target market. Now is the perfect time to incorporate video into your sales portfolio and reap the benefits of this lucrative tool!