How Training Videos Can Maximize Employee Engagement
According to the Index of Learning Styles, 65% of the population are visual learners, making video one of the ideal mediums to increase engagement and reduce the costs associated with more traditional, in classroom training methods. And, as the traditional work space is quickly becoming led by the digital landscape, organizations are looking for new ways to integrate new media into their training and learning environments.
The standard onboarding process is a thing of the past. Employees are levitating towards businesses who incorporate “Youtube-style” of learning that connect immersive experiences with corporate training goals.
Including training videos into your current onboarding and learning programs has the capacity to:
INCREASE RETENTION AND ENGAGEMENT
A 2015 Gallup poll found that employee engagement in the U.S., while relatively flat since 2000, was still only at 32 percent. 50.8 percent of employees were "not engaged" and 17.2 percent were "actively disengaged." These numbers are striking for business owners and employees alike. Particularly where retention, talent attraction and employee satisfaction are directly correlated with engagement.
Deloitte suggests that adopting a digital workplace strategy, which includes utilizing video and gamification as tools for on-boarding and training, will increase retention by up to 87%, alongside talent retention and satisfaction. One company who embraced a digital workplace approach reported an estimated annual productivity increase that equated to $12 million in revenue.
INCREASE EMPLOYEE ACCOUNTABILITY
Given the learning style statistics, the video format comes to the fore as an adequate medium for communicating company updates. According to Forrester Research, 75% of employees are more likely to watch a video than to read an email or a memo. The same goes for training material. Videos also allow managers and corporate leaders to communicate in a more human and authentic manner, leaving little room for the misinterpretations that can often happen with worded mediums such as memos or emails. What this means is that not only are you communicating more clearly, but you are also increasing accountability.
Video demonstrations communicate visual and auditory information through graphs, live demonstrations, narration, and can be replayed over and over until the trainee grasps the new concept. Statistics also show that knowledge retention in e-learning environments that utilize video can increase up to as much as 60%.
INCREASE ACCESSIBILITY AND COMPREHENSION
Video allows for the training material to be communicated through a broader array of media.
Study after study [shows](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5256450/) that video helps students learn better. This is one of the many reasons why schools began incorporating video into the curriculum as a teaching tool, and why e-learning has become so popular.
Thanks to the internet and mobile devices, videos can be accessed from anywhere at any time, making learning new company material easy and convenient.
ARE YOU READY TO TAKE THE PLUNGE?
There’s no need to reinvent the wheel. By adopting a digital approach that utilizes training videos as part of your overall, digital strategy you’ll be able to align employees across multiple locations, create a greater sense of community, save money on training costs and borrow from some of the best teaching practices used in our education system to date.